Measure the roof. Price it right. Get it signed.
Measure, price, propose and track every job from one app that works offline. Built for roofing, siding, gutter, fence, concrete, paint and other home-improvement contractors.
We measured UCA's football field from a laptop, goal line to goal line: 47,897 sq ft against a regulation 48,000, and 920 ft around, dead on. The presentation below shows it on screen.
- Free 1-ft USGS aerial photos
- Works offline
- Your prices only
- No auto-renew
Runs in Chrome or Edge on Windows, Linux and Android. On a phone? Start the demo and we email you the link for your computer.

Don't take our word for it. Check our math.
Twelve slides, every number on a real screen: two UCA fields measured in the app, then every step from the first measurement to a signed proposal. Swipe through, open it full screen, or download it for your partner or office manager.
Every bid leaks time and margin.
You already know the drill: the call comes in, you drive out, you climb, then you type it all up again at home. Nobody got into roofing to retype numbers at the kitchen table at 10 p.m.
What slows you down today
- Measuring roofs by hand, or paying per report, slows down every bid.
- Estimates built from memory miss line items and margin.
- Signed jobs fall through the cracks between scheduling, invoicing and payment.
- Warranty dates and real job costs end up scattered or lost.
One missed line item on a roof can cost more than a month of this software.
How ROI Airstrike fixes it
- Trace roof planes on free 1-ft USGS aerial photos, with pitch math for every edge.
- Price from your own price book, with every number traced and a scope check for common misses.
- Send Good / Better / Best proposals the homeowner signs on screen, with the FTC 3-day notice.
- Move won jobs across a build board to paid, with invoices, job costing and warranty dates.
“You know roofing; I'd be sliding off a 6/12 before lunch. I know code. Same field, different tools: you keep the craft, and the app does the measuring and the math.”Harrison Holt
One app from first measurement to final payment.
Aerial and photo measuring
Free USGS imagery, a 1-ft property photo kept offline, your own photos and drone shots.
Roof pitch math
Pitch on every plane, true rake, hip and valley lengths, and a find-the-pitch calculator.
Price-book estimates
Your own costs, waste and packages, overhead and profit, with a full calculation trace.
Signed proposals
Good / Better / Best options, on-screen signatures and a tamper seal.
Build board and invoices
Scheduled to paid, change orders, payments, job costing and warranty dates.
Homes CRM
Every searched home and homeowner, with bids won and lost.


Up and running in an afternoon.
- Open ROI Airstrike in a current browser on a computer or tablet. Once it's open it works offline.
- Enter your business license key. One key covers every user and device at your business.
- Add your company, logo and price book, then measure, estimate and send your first proposal.
- Back up with one click and buy a new key of 1 to 12 months when yours ends. Nothing renews automatically.
Your data stays on your own devices. Use the app's Backup button regularly.
Every user and every device at your business, never per seat. One payment per key; you are never charged again unless you buy another.
Your key is emailed as soon as payment clears. Runs in Chrome or Edge on Windows, Linux and Android. Not for Apple devices: Safari can erase local app data.
Built and supported in Conway, Arkansas.
Harrison Holt
Made ROI Airstrike, and builds and runs these systems in Conway. In his words: “I'm a pretty normal guy who got lucky: I was good with computers, and I ended up with a good team that built a fully capable estimator.”
Nick Evans
Co-founder and co-developer, with 17 years of engineering, coding and architecture experience. Security is designed in from the start.
Working software today
ROI Airstrike is finished and in use. You can open the demo right now; nothing here is a roadmap promise.
The smallest step: send one address.
Text Harrison one address you're bidding this week, and he'll send it back measured. Or grab 15 minutes and measure it together. And if now just isn't the time, that's okay too; the demo will be here.
P.S. I come by the Conway part honestly: my grandfather, Walter Dunaway, was Conway's mayor for 13 years.